College students as a special colony in the clothes of the consumption characteristic also is obvious, college students clothing consumption way reflect the value orientation of development of college students' diversification. This paper analyzes the characteristics of contemporary college students clothing consumption, and in the light of these features put forward the enterprise according to the college students' clothing market marketing strategy.
Key words: college students; Clothing; Brand; Consumption characteristics; Marketing strategy
参考资料:也是找翻译软件翻译的