拜托英语好的高手帮我翻译一下（不要翻译软件翻出来的）
其次提供个性化的服务
传统市场营销观念把顾客看作是具有相似消费需求群体的一员，没有把顾客当作具有独特需要的个体看待，因此所提供的产品和服务只能满足目标市场顾客的相似需要而不能满足每一个顾客个性化的需要。顾客满意在很大程度上带有片面性和局限性。因此，要使顾客全面满意，则必须提供个性化的服务。
与顾客联盟 ：从市场营销的角度看，企业给每位顾客提供个性化服务，就必须把每个顾客作为一个细分市场。因此，企业必须改变以往“以生产为导向”的观念转变成“以顾客需要为中心”营销观念。与顾客联盟的最大好处是能够很快掌握顾客需求变化的动态。另外，与顾客联盟能够及时得到顾客的指导。现代的顾客中，很大一部分是各个方面的专家，他们最了解产品所存在的不足，最清楚今后的发展趋势，及时收集这方面的意见和建议，才能留住更多的回头客。专家型的顾客扮演着前导指示的角色，告诉市场的走向，提供各种点子。拜顾客为师，企业才能在个性化服务中精益求精，以超越现有产品和服务，为顾客提供更大附加价值。
网络制胜 ：要利用现代科技手段提高个性化服务水平，而因特网为个性化服务提供了良好的基础。企业可以建立一个优良的电子商务网络平台，通过企业的内部顾客资料和网上联络的方式得到顾客的需求信息。如果企业能够很好地整合企业的内部资源和外部资源（如供应商、代理商、承运商等），提高其生产、采购及配送的准确性，从而能在快速变化的市场上提高服务效率，最终使顾客满意。如“当当网”采用现代科技手段，实行书籍网上销售，以互联网为媒介，利用信息技术进行网上采购、销售，使用户足不出户就可以享受到“当当网”的服务，购到自己满意的产品。利用Internet销售，满足了广大消费者在价格、品种、质量的方便查询、节省时间，节省采购费用、提高工作效率的愿望，也便于收集广大消费者对产品的需求信息、特殊要求，意见和建议，使我们与消费者贴的更近了，更好地实现个性化服务。
Secondly provide personalized service
Traditional marketing concepts to customers as consumer demand is a similar group of one, not customers as a unique look at the needs of the individual, the provision of products and services can meet the target markets are similar to those customers can not meet the needs of every a personalized customer needs. Customer satisfaction to a large extent with one-sidedness and limitations. Therefore, if a comprehensive customer satisfaction, it must provide personalized service.
Union and the customer: from the point of view of marketing, business to each customer personalized service, we must take every customer as a market segment. Therefore, enterprises must change the past, "production-oriented" concept into "the needs of customers for the center" marketing concept. Union with the largest customer benefits can be quickly grasped the dynamic changes in customer demand. In addition, customers can get the customer guidance. Modern customers, the large part of all aspects of the experts who understand the product and its shortcomings, the most clearly the future trend of development, this timely collection of observations and recommendations, to retain more of repeat customers. Expert-type customers played the role of precursor instructions to tell the direction of the market, providing various ideas. Thanks customers for the division, enterprises can personalized service excellence, beyond the existing products and services, to provide customers with greater added value.
Network victory: to use modern science and technology to improve the level of personalized service, and personalized services for the Internet has provided a good foundation. Enterprises can build a good network of e-commerce platform, through corporate internal customer information and contact the Internet in the way the needs of customers information. If they are able to better integrate the enterprise's internal resources and external resources (such as suppliers, agents, carriers, etc.), to increase their production, procurement and distribution of accuracy, so that they could in a rapidly changing market improve efficiency, and ultimately to customer satisfaction. Such as "Dangdang net" use of modern science and technology to implement online sales of books to the Internet as a medium, the use of information technology in on-line procurement, sales, enabling users to be able to enjoy signing "Dangdang net" services, to their own satisfaction with the purchase products. Use of Internet sales to meet the vast number of consumers in terms of price, variety and quality for the convenience and save time, save procurement costs, and improving work efficiency aspirations, but also facilitate collection of the vast number of consumers on the demand for information products, special requests, comments and suggestions so that we and consumers closer to the stickers, better personalized service.
Traditional marketing concepts to customers as consumer demand is a similar group of one, not customers as a unique look at the needs of the individual, the provision of products and services can meet the target markets are similar to those customers can not meet the needs of every a personalized customer needs. Customer satisfaction to a large extent with one-sidedness and limitations. Therefore, if a comprehensive customer satisfaction, it must provide personalized service.
Union and the customer: from the point of view of marketing, business to each customer personalized service, we must take every customer as a market segment. Therefore, enterprises must change the past, "production-oriented" concept into "the needs of customers for the center" marketing concept. Union with the largest customer benefits can be quickly grasped the dynamic changes in customer demand. In addition, customers can get the customer guidance. Modern customers, the large part of all aspects of the experts who understand the product and its shortcomings, the most clearly the future trend of development, this timely collection of observations and recommendations, to retain more of repeat customers. Expert-type customers played the role of precursor instructions to tell the direction of the market, providing various ideas. Thanks customers for the division, enterprises can personalized service excellence, beyond the existing products and services, to provide customers with greater added value.
Network victory: to use modern science and technology to improve the level of personalized service, and personalized services for the Internet has provided a good foundation. Enterprises can build a good network of e-commerce platform, through corporate internal customer information and contact the Internet in the way the needs of customers information. If they are able to better integrate the enterprise's internal resources and external resources (such as suppliers, agents, carriers, etc.), to increase their production, procurement and distribution of accuracy, so that they could in a rapidly changing market improve efficiency, and ultimately to customer satisfaction. Such as "Dangdang net" use of modern science and technology to implement online sales of books to the Internet as a medium, the use of information technology in on-line procurement, sales, enabling users to be able to enjoy signing "Dangdang net" services, to their own satisfaction with the purchase products. Use of Internet sales to meet the vast number of consumers in terms of price, variety and quality for the convenience and save time, save procurement costs, and improving work efficiency aspirations, but also facilitate collection of the vast number of consumers on the demand for information products, special requests, comments and suggestions so that we and consumers closer to the stickers, better personalized service.
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第1个回答 2008-04-22
Secondly offer the individualized service
The traditional marketing idea regards the customer as a member with similar consumption demand colony, have not treated the customer as individual with unique need, so products and service offered can only meet but goal market similar need of customer can meet every customer individualized need. The customer has one-sidedness and limitation satisfiedly to a great extent. So, it must offer the individualized service to make the customer overall and satisfied.
Enter into an alliance with customer: From the viewpoint of marketing, enterprises provide the personalized service for each customer, must regard each customer as one and subdivide the market. So enterprise must change idea " in order to produce for direction " change, " need for centre marketing idea with customer " in the past. Can grasp the trends that customer's demand changes quickly in greatest advantage of entering into an alliance with customer. In addition, it can get the customer's guidance in time to enter into an alliance with customer.Among the modern customers, a big chunk is each expert, they understand the deficiency that the products exist most, the development trend in the future that most clear, the opinions and suggestions in this respect are collected in time, could keep more repeat customers here. Customer of expert type act role pointed out to lead the way, trend to tell market, offer various ideas. Acknowledge customer as master, enterprises could keep improving in the personalized service, in order to surmount existing products and service, offer greater additional value to customer.
The network gets the upper hand: Should utilize the modern scientific and technological means to improve the individualized service level, and Internet has offered the good foundation for personalized service. Enterprises can set up a fine e-commerce network platform, receive the customer's demand information through the materials of customer in the enterprise and way to get in touch with on the net. If enterprises can well combine the resources in the enterprise and outside resources (such as supplier, agent, accepting for carriage trader), improve its accuracy produced, purchased and provided and delivered, thus can improve service efficiency on the market changing fast, satisfy customer finally.If adopt the modern scientific and technological means " in the network ", implement the online spending of books, regard Internet as media, utilize information technology go on, purchase, sell on the net, use family stay indoors, can enjoy service of " act as network of acting as ", buy one's own satisfactory products. Utilize Internet sell, meet the masses of consumer inquire, save time in price, variety, convenience of quality, purchase expenses, raise hope of working efficiency sparingly, too easy to collect the masses of consumer demand message, special requirement in products, opinions and suggestions, make we and what consumers stuck to nearer, realize the personalized service better.
The traditional marketing idea regards the customer as a member with similar consumption demand colony, have not treated the customer as individual with unique need, so products and service offered can only meet but goal market similar need of customer can meet every customer individualized need. The customer has one-sidedness and limitation satisfiedly to a great extent. So, it must offer the individualized service to make the customer overall and satisfied.
Enter into an alliance with customer: From the viewpoint of marketing, enterprises provide the personalized service for each customer, must regard each customer as one and subdivide the market. So enterprise must change idea " in order to produce for direction " change, " need for centre marketing idea with customer " in the past. Can grasp the trends that customer's demand changes quickly in greatest advantage of entering into an alliance with customer. In addition, it can get the customer's guidance in time to enter into an alliance with customer.Among the modern customers, a big chunk is each expert, they understand the deficiency that the products exist most, the development trend in the future that most clear, the opinions and suggestions in this respect are collected in time, could keep more repeat customers here. Customer of expert type act role pointed out to lead the way, trend to tell market, offer various ideas. Acknowledge customer as master, enterprises could keep improving in the personalized service, in order to surmount existing products and service, offer greater additional value to customer.
The network gets the upper hand: Should utilize the modern scientific and technological means to improve the individualized service level, and Internet has offered the good foundation for personalized service. Enterprises can set up a fine e-commerce network platform, receive the customer's demand information through the materials of customer in the enterprise and way to get in touch with on the net. If enterprises can well combine the resources in the enterprise and outside resources (such as supplier, agent, accepting for carriage trader), improve its accuracy produced, purchased and provided and delivered, thus can improve service efficiency on the market changing fast, satisfy customer finally.If adopt the modern scientific and technological means " in the network ", implement the online spending of books, regard Internet as media, utilize information technology go on, purchase, sell on the net, use family stay indoors, can enjoy service of " act as network of acting as ", buy one's own satisfactory products. Utilize Internet sell, meet the masses of consumer inquire, save time in price, variety, convenience of quality, purchase expenses, raise hope of working efficiency sparingly, too easy to collect the masses of consumer demand message, special requirement in products, opinions and suggestions, make we and what consumers stuck to nearer, realize the personalized service better.
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