第1个回答 2011-06-21
On the legal protection of well-known trademarks
Abstract
Well-known trademark is used in the process of long-term market has set a high social prestige, and well-known trademarks of the relevant public. In an increasingly competitive economy and modern society, well-known trademarks such intangible assets play an increasing role, not only trademark owners can bring huge economic benefits, more significantly enhance a country's economic strength. In the great temptation of economic interests, many criminals use well-known trademarks for huge profits. Therefore, the well-known trademark is to be better than the average mark, more effective, more stringent protection. Many countries regard the special protection of the well-known marks written into the laws to better play a huge role in well-known trademarks. China's late start in this regard, the legal system to protect well-known marks and many need to be perfected. This paper overview from the well-known trademarks, well-known trademark and the well-known trademark and other aspects of the legal protection of shallow, and some own ideas and suggestions.
Key words well-known trademarks well-known trademark well-known theory of special legal protection of trademark protection
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