第1个回答 2013-11-21
Samsung Corp.
Samsung Group is Korea's largest enterprise groups, including 26subsidiary companies and some other legal institutions, in nearly 70 countries and regions established nearly 300 corporate offices,the total number of employees 196000 people, business involvesmany fields of electronic, mechanical, chemical, financial, industrial,trade and other.
Samsung electronics:
Company background:
Samsung Electronics is the largest Korean electronics company, is also the Samsung Group's largest subsidiary. In 1938 March it inNorth Daegu was established, the founder is Li Bingzhe. PresidentLi Jianxi, vice president Li Zairong and Quan Wuxuan, PresidentCui Zhicheng, is the chief executive officer Kwon Oh Hyun, Shen Zongjun, Yin Fugen, by the three components of the joint CEO.The list of 100 most famous trademark in the world, Samsung Electronics is a South Korean brand only, is a symbol of the South Korean national industry.
Economic background: the Samsung Corp in 2001 to become the world's largest memory chips, and flat screen monitors color TVmanufacturers and the three largest mobile phone manufacturer,has 89 branch offices in 47 countries around the world build. The United States "fortune" magazine in 2003 the world 500 strong cavalcade, which Samsung ranked fifty-ninth. Group under theAdmiral Company -- Samsung Electronics in 2003, "business week"IT hundred ranked third, the same year, Samsung obtained a patent in the United States as high as 1313, all enterprises in the world ranked ninth. The enterprise brand in the world brand laboratory (WorldBrandLab) in twenty-sixth of the 2006 "world brand 500 strong" list, becoming the industry leader, its influence has surpassed many traditional industry giants.
Background: the brand will be digital products more according to itsbrand to distinguish, rather than to its function or quality. From the beginning of 1999, Samsung adhere to the implementation of the global brand communication strategy. Samsung Group in 2003sales of about $96500000000, brand value of $10850000000, a hundred brands in the world ranked twenty-fifth, for two consecutive years become the fastest growing brands.
Since November 10, 2005, Samsung Electronics will implement the overall marketing strategy, instead of separate marketing plan, in order to enhance its market power, and high quality products to enhance the brand value. In the "Wow (Marvel), Simple (simple)and Inclusive (affinity)" brand philosophy, Samsung Electronics is launching a global brand promotion activities.