In the physical world,business can sometimes creat different experiences for customers in response to needs.For example ,a company might decide that its mission is to sell prepared meals to hungry customers.A given custome responds to hunger in different ways at different times.If a person is hungry in the morning but late for work,that person might drive through a fast food restaurant or grab a quick cup of coffee at the train station.Lunch might be a sandwich ordered and delivered to the office or it could require a nice restaurant if a client needs to be entertained.Dinner could be at a restaurant with friends,take-out food from a neighborhood Chinese restaurant ,or a delivered pizza.