这个怎么翻译啊？很急，救救我吧，在线等
A company that is ethnocentric in its approach to PR will extend homecountry PR activities into host countries.The rationale behind this approach is that people everywhere are motivated and persuaded in much the same manner.This approach does not take cultural considerations into account.A company adopting a polycentric approach to PR gives the host-country practitioner more leeway to incorporate local customs and practices into the PR effort.Although such an approach has the advantage of local responsiveness,the lack of global communication and coordination can lead to a PR disaster.42
The ultimate test of an organization’s understanding of the power and importance of public relations occurs during a time of environmental turbulence .especially a potential or actual crisis.When disaster strikes,a company or industry often finds itself thrust into the spotlight.A company’s swift and effective handling of communications during such times can have significant implications.The best response is to be forthright and direct,reassure the public,and provide the media with accurate information.
China’s ongoing trade-ralated friction with the United States highlights the need for a better PR effort on the part of the Chinese Foreign Ministry. Some sources of this friction have been discussed in earlier chapters,such as estimates that Chinese counterfeiting of copyrighted material alone costs U.S. companies ＄800 million annually or that 98 percent of the computer software used in China is pirated.Such revelations reflect poorly on China .Hong Kong businessman Barry C.Cheung notes,“China lacks skills in public relations generally and crisis management specifically,and that hurts them.” 43 Part of the problem stems from the unwillinhness of China’s Communist leaders to publicy explain their views on these issues,to admit failure , and to accept advice from the West.
最终的测试机构的理解能力和重要性的公共关系发生在一段时间的潜在或倾斜环境动荡不安的实际危机在灾难发生后,一个公司或工业经常发现自己推到了聚光灯下一个公司的迅速和有效的处理通讯有时候会有重大意义最好的反应是直率和直接的、向公众提供技术支持,跟踪和媒体进行准确的信息。
中国正在兴起的trade-ralated摩擦与美国凸显需要一种更好的公关努力的一部分。中国外交部。一些消息来源的摩擦,讨论了早些章节,例如估计,中国的美国公司仅获得版权的材料成本每年8亿美元,或者98%的计算机软件用在中国是盗版的. 这样的启示.Hong不良影响中国的香港商人巴里C . 祥记笔记,“中国缺乏技巧一般危机管理和公共关系的明确,那伤害他们。" 43造成这个问题的部分原因来自中国共产党的领导unwillinhness对publicy解释他们对这些问题的立场,承认失败,并接受忠告来自西方的。
zhengminyong53提问者:
甲公司采用多中心的方法公关使东道国医生更大的回旋余地纳入公关effort.Although当地习俗和惯例这种做法的地方反应的优势，全球的沟通和协调缺乏可导致公关disaster.42
一个组织的权力和公共关系的重要性的认识过程中发生的最终测试的环境动荡的时刻。特别是潜在的或实际crisis.When灾难，公司或行业往往发现自己到了聚光灯下的主旨。
一个公司的迅速和有效地处理来文在这个时候可以有重大implications.The最好的回答是要坦率和直接，稳定人心，并提供准确的信息媒体。
中国正在进行的贸易与美国本稿摩擦突出了一个更好的公关对外交部的一部分努力的必要性。这种摩擦一些污染源进行了讨论，如估计，仅中国版权保护的材料成本假冒美国在前面的章节，
公司8亿美元，或百分之98的计算机软件在中国使用的pirated.Such揭露反映中国带来负面影响。香港商人巴里长祥指出，“中国公共关系，缺乏技能，普遍和危机管理具体，而且伤害他们。“43个问题的部分原因源于中国共产党领导人unwillinhness的publicy解释这些问题的看法，承认失败，并接受西方的意见。
