一直以来开发信都被称为外贸的敲门砖，不管是扩展外贸业务量，还是开发培养新客户，开发信都是十分重要的。
有的人靠开发信，半年时间开发了十几个客户（样品+大货），全是行业TOP 5。有的人每天发几百封开发信，都宛若石沉大海，连个水花都没有。
针对如何提高外贸开发信回复率这个问题，很多外贸新人常关心怎么写开发信，却忽视了怎么发开发信。其实发和写一样重要，都直接影响着回复率。
很多新人找到联系方式后就开始广泛发邮件，结果没等到客户回复，邮箱都给封了，太悲催了。例如下面的这位朋友求助的就是这种情况。
大家都是怎么发开发信的啊？邮箱又都被封了 ，要么就是到达上限啦，真是悲催啊，烦躁啊，有没有啥方法邮箱不会被封啊，手机号都用了好几个了，申请不了新的啦。
任何的工作都是有技巧的，发邮件这项工作也不例外，希望以下的分享对大家会有所帮助：
01
开发信要注重客户的质量
发开发信不在乎数量，要注重客户的质量，找对客户很重要。
找到联系方式就发邮件的撒网式方法，效果并不好，就算有客户回复，客户的质量也不高。
可以用海关数据去分析近两年采购产品的买家的采购行为：
1. 筛选一些和自己供应能力、供货周期、供应价格相匹配的买家；
2. 如果符合上一条的特点，进入他们网站，看他们的公司简介，深入得了解他们；
3. 继续对这个买家进行深入挖掘：获取海关数据中的联系方式、联系人姓名、买家企业名称，利用Facebook、领英、谷歌搜索企业名、联系人姓名进行搜索查询更多的联系方式，将联系方式汇总，有针对性为这个买家写开发信、发邮件。
4. 看他们对产品的描述、用词、需求等，有针对性的写开发信。知己知彼，才能制定策略，引起他们的兴趣。
注：有不少网站开放了一些免费的海关数据大家可以利用它们收集一些目标采购商信息。例如：https://www.tradesns.com/cn/data/buyer.html
02
最好用付费的企业邮箱发开发信
比如你们公司是www.abc.com，你用xx@abc.com的邮箱发信这是最好的，一方面是比较正规。另一方面是因为gmail,hotmail,yahoo,foxmail,outlook,163等免费邮箱发邮件的成功率没付费邮箱高，而且回复率成单率更加没有付费邮箱高。
03
使用邮箱的分别发送功能
如果同时给很多人发开发信的话，务必要用邮箱的分别发送功能。
这样客户打开邮件，就不会看到其他人的邮件地址，否则会觉得你很没诚意。试想：我们打开邮件看到那一堆的邮件地址，会作何感想呢。要想客户回复你，首先你得尊重客户。
04
标题可以包含客户网站的标语、产品关键词
1. 标题要简短，绝对不能带广告词、屏蔽关键词。最好不用打开邮件详情就能看完邮件标题，千万不要写MOQ, deal, affordable , goods, commodities, merchandiser, sell, sale, promote, offer, price, quotation, discount, trade, wholesale, cheap, low price, free shipping, free sample等词，不然直接被退信，进入黑名单。
2. 加上客户网站的标语，他们可能会情不自禁的点进来。大家都会对自己企业的口号标语比较熟悉，怀着好奇心点进来的。加上客户网站的关键词，他们看到标题就知道你是做什么的，会觉得你的产品和他们的需求比较对口，更有兴趣点进来阅读邮件。
05
控制每日开发信的数量
每天开发信的数量控制在20-50封，有针对性的发。
比如：用他们网站上的产品关键词写邮件，一定更能激发他们的兴趣。
当你的邮箱地址发邮件退信过多，直接被删除过多时，你就直接进入你购买的邮箱公司的黑名单，他们可以关闭你账号。所以要切记每天退信不要过多，当你看到很多退信时，当日就不要再发了。不然很容易被封号，还得打客服电话解封，再签个声明保证不再发垃圾邮件。
06
开发信的发送时间有讲究
开发信的发送时间也有讲究，最好在客户上班前5分钟内。
一般国外客户一上班都会先处理邮件，前面的几封邮件即便不是他非常关注的，他也会有心情点开看下去；而堆积在后面的邮件除非你写得比较好，否则打开的几率就很少了。可以在空闲的时候将邮件写好，用邮箱的定时发送功能。
一周之中发开发信最好的时间为周二到周五，因为周一客户大多数会很忙，没有时间看陌生人的邮件，周末客户要休息。
附上世界各国客户上班时间表（对应的中国时间）：
阿根廷上班时间为（21.00- 05.30）
澳大利亚上班时间为（09.00-17.30）
奥地利上班时间为（15.00-23.00）
孟加拉上班时间为（11.00-19.30）
比利时上班时间为（15.00-23.30）
巴西上班时间为（19.00-3.30）
加拿大上班时间为（19.30-04.00）
智利上班时间为（21.00-05.30）
丹麦上班时间为（15.00-23.30）
埃及-利比亚-约旦-巴勒斯坦-卡塔尔-沙特阿拉伯上班时间为（15.00-23.30）
法国-德国 -意大利-西班牙-荷兰-葡萄牙上班时间为（15.00-23.30）
冰岛上班时间为（17.00-01.30）
印度-巴基斯坦上班时间为（11.30-20.00）
伊朗上班时间为（12.30-21.00）
爱尔兰上班时间为 （16.00-00.30）
以色列上班时间为（14.00-22.00）
墨西哥上班时间为（23.00-07.30）
巴拉圭-秘鲁上班时间为（21.30-06.00）
罗马尼亚上班时间为（14.00-22.30）
土耳其上班时间为（14.00-22.30）
阿联酋上班时间为（13.00-21.30）
英国上班时间为（17.00-01.30）
07
第一封开发信绝对不能添加附件
第一封开发信绝对不能添加附件，包括邮件正文也不能插入图片。
第一封开发信是否发送成功，决定了你之后的邮件能否送达至客户邮箱，所以不要轻易涉险。不然后果很严重，如果客户都把你拉黑名单了，你得换邮箱才能继续发开发信。
对客户来说，你是陌生人，你的邮件是待识别的陌生邮件，只有客户将你的邮箱设为白名单，或者回复过后，你才能用附件。
注意：整封邮件大小不能超过1M，更不能超过2M。很可能直接被退信拉入黑名单垃圾邮件的。最好是几百K，100K-200K最佳。
08
正文中不能出现链接
不能直接在正文写自己的官网链接，或其他平台链接。因为这些链接不是安全链接。
这是由于邮件系统有个反垃圾反病毒木马程序，目前只对谷歌，Facebook等国外网站链接检测是安全无毒的。切记！切记！
所以可以把网址写在邮件签名里面，Best regards。xx的后面，这样绝对不会被退信。
09
第二封开发信要这样贴附件
当成功发送了第一封开发信给客户后，准备在第二封邮件贴附件时，请注意这几点：
1. 一般来说,附件里面，PDF是最高安全级别，然后是word、excel，然后是JPG（图片千万不要发PNG、BMP、GIF格式，不然退信概率很大）。但凡是exe作为附件的，99%是垃圾邮件，还有.rar和.zip.stl.stp的也是90%被判断为垃圾邮件。
2. 如果要发大文件，可以先把文件传到wetransfer, sendspace, dropbox等国外云盘里面，然后把云盘文件的链接复制粘贴到邮件发给客户下载。
3. 图片不能过大，20K一张为准。可以把细节图直接拼接为一张，而不是一张一张的发。
4. 图片名不能写产品名。最好写成1.jpg、2.jpg。可以在邮件正文里面写出给客户推荐的产品名称、产品标题，对应图片名。千万不能以产品标题作为图片名，不然很可能会被系统检测为广告垃圾邮件，直接退信。
做完了上述的准备工作后，还有一招可以试试：写完开发信后，你用自己的工作邮箱，给自己的私人邮箱发一次试试，看是否会被列为垃圾邮件。比如你用的是企业邮箱，而客户是Gmail，那你就先发给自己的私人Gmail邮箱试试。如果被退信或者开发信进了垃圾箱，那就赶紧修改，别犹豫。
当你还在发愁开发信为什么没人回复的时候，不妨回忆一下，自己在“发”开发信的时候有没有注意以上这些问题！
有的人靠开发信，半年时间开发了十几个客户（样品+大货），全是行业TOP 5。有的人每天发几百封开发信，都宛若石沉大海，连个水花都没有。
针对如何提高外贸开发信回复率这个问题，很多外贸新人常关心怎么写开发信，却忽视了怎么发开发信。其实发和写一样重要，都直接影响着回复率。
很多新人找到联系方式后就开始广泛发邮件，结果没等到客户回复，邮箱都给封了，太悲催了。例如下面的这位朋友求助的就是这种情况。
大家都是怎么发开发信的啊？邮箱又都被封了 ，要么就是到达上限啦，真是悲催啊，烦躁啊，有没有啥方法邮箱不会被封啊，手机号都用了好几个了，申请不了新的啦。
任何的工作都是有技巧的，发邮件这项工作也不例外，希望以下的分享对大家会有所帮助：
01
开发信要注重客户的质量
发开发信不在乎数量，要注重客户的质量，找对客户很重要。
找到联系方式就发邮件的撒网式方法，效果并不好，就算有客户回复，客户的质量也不高。
可以用海关数据去分析近两年采购产品的买家的采购行为：
1. 筛选一些和自己供应能力、供货周期、供应价格相匹配的买家；
2. 如果符合上一条的特点，进入他们网站，看他们的公司简介，深入得了解他们；
3. 继续对这个买家进行深入挖掘：获取海关数据中的联系方式、联系人姓名、买家企业名称，利用Facebook、领英、谷歌搜索企业名、联系人姓名进行搜索查询更多的联系方式，将联系方式汇总，有针对性为这个买家写开发信、发邮件。
4. 看他们对产品的描述、用词、需求等，有针对性的写开发信。知己知彼，才能制定策略，引起他们的兴趣。
注：有不少网站开放了一些免费的海关数据大家可以利用它们收集一些目标采购商信息。例如：https://www.tradesns.com/cn/data/buyer.html
02
最好用付费的企业邮箱发开发信
比如你们公司是www.abc.com，你用xx@abc.com的邮箱发信这是最好的，一方面是比较正规。另一方面是因为gmail,hotmail,yahoo,foxmail,outlook,163等免费邮箱发邮件的成功率没付费邮箱高，而且回复率成单率更加没有付费邮箱高。
03
使用邮箱的分别发送功能
如果同时给很多人发开发信的话，务必要用邮箱的分别发送功能。
这样客户打开邮件，就不会看到其他人的邮件地址，否则会觉得你很没诚意。试想：我们打开邮件看到那一堆的邮件地址，会作何感想呢。要想客户回复你，首先你得尊重客户。
04
标题可以包含客户网站的标语、产品关键词
1. 标题要简短，绝对不能带广告词、屏蔽关键词。最好不用打开邮件详情就能看完邮件标题，千万不要写MOQ, deal, affordable , goods, commodities, merchandiser, sell, sale, promote, offer, price, quotation, discount, trade, wholesale, cheap, low price, free shipping, free sample等词，不然直接被退信，进入黑名单。
2. 加上客户网站的标语，他们可能会情不自禁的点进来。大家都会对自己企业的口号标语比较熟悉，怀着好奇心点进来的。加上客户网站的关键词，他们看到标题就知道你是做什么的，会觉得你的产品和他们的需求比较对口，更有兴趣点进来阅读邮件。
05
控制每日开发信的数量
每天开发信的数量控制在20-50封，有针对性的发。
比如：用他们网站上的产品关键词写邮件，一定更能激发他们的兴趣。
当你的邮箱地址发邮件退信过多，直接被删除过多时，你就直接进入你购买的邮箱公司的黑名单，他们可以关闭你账号。所以要切记每天退信不要过多，当你看到很多退信时，当日就不要再发了。不然很容易被封号，还得打客服电话解封，再签个声明保证不再发垃圾邮件。
06
开发信的发送时间有讲究
开发信的发送时间也有讲究，最好在客户上班前5分钟内。
一般国外客户一上班都会先处理邮件，前面的几封邮件即便不是他非常关注的，他也会有心情点开看下去；而堆积在后面的邮件除非你写得比较好，否则打开的几率就很少了。可以在空闲的时候将邮件写好，用邮箱的定时发送功能。
一周之中发开发信最好的时间为周二到周五，因为周一客户大多数会很忙，没有时间看陌生人的邮件，周末客户要休息。
附上世界各国客户上班时间表（对应的中国时间）：
阿根廷上班时间为（21.00- 05.30）
澳大利亚上班时间为（09.00-17.30）
奥地利上班时间为（15.00-23.00）
孟加拉上班时间为（11.00-19.30）
比利时上班时间为（15.00-23.30）
巴西上班时间为（19.00-3.30）
加拿大上班时间为（19.30-04.00）
智利上班时间为（21.00-05.30）
丹麦上班时间为（15.00-23.30）
埃及-利比亚-约旦-巴勒斯坦-卡塔尔-沙特阿拉伯上班时间为（15.00-23.30）
法国-德国 -意大利-西班牙-荷兰-葡萄牙上班时间为（15.00-23.30）
冰岛上班时间为（17.00-01.30）
印度-巴基斯坦上班时间为（11.30-20.00）
伊朗上班时间为（12.30-21.00）
爱尔兰上班时间为 （16.00-00.30）
以色列上班时间为（14.00-22.00）
墨西哥上班时间为（23.00-07.30）
巴拉圭-秘鲁上班时间为（21.30-06.00）
罗马尼亚上班时间为（14.00-22.30）
土耳其上班时间为（14.00-22.30）
阿联酋上班时间为（13.00-21.30）
英国上班时间为（17.00-01.30）
07
第一封开发信绝对不能添加附件
第一封开发信绝对不能添加附件，包括邮件正文也不能插入图片。
第一封开发信是否发送成功，决定了你之后的邮件能否送达至客户邮箱，所以不要轻易涉险。不然后果很严重，如果客户都把你拉黑名单了，你得换邮箱才能继续发开发信。
对客户来说，你是陌生人，你的邮件是待识别的陌生邮件，只有客户将你的邮箱设为白名单，或者回复过后，你才能用附件。
注意：整封邮件大小不能超过1M，更不能超过2M。很可能直接被退信拉入黑名单垃圾邮件的。最好是几百K，100K-200K最佳。
08
正文中不能出现链接
不能直接在正文写自己的官网链接，或其他平台链接。因为这些链接不是安全链接。
这是由于邮件系统有个反垃圾反病毒木马程序，目前只对谷歌，Facebook等国外网站链接检测是安全无毒的。切记！切记！
所以可以把网址写在邮件签名里面，Best regards。xx的后面，这样绝对不会被退信。
09
第二封开发信要这样贴附件
当成功发送了第一封开发信给客户后，准备在第二封邮件贴附件时，请注意这几点：
1. 一般来说,附件里面，PDF是最高安全级别，然后是word、excel，然后是JPG（图片千万不要发PNG、BMP、GIF格式，不然退信概率很大）。但凡是exe作为附件的，99%是垃圾邮件，还有.rar和.zip.stl.stp的也是90%被判断为垃圾邮件。
2. 如果要发大文件，可以先把文件传到wetransfer, sendspace, dropbox等国外云盘里面，然后把云盘文件的链接复制粘贴到邮件发给客户下载。
3. 图片不能过大，20K一张为准。可以把细节图直接拼接为一张，而不是一张一张的发。
4. 图片名不能写产品名。最好写成1.jpg、2.jpg。可以在邮件正文里面写出给客户推荐的产品名称、产品标题，对应图片名。千万不能以产品标题作为图片名，不然很可能会被系统检测为广告垃圾邮件，直接退信。
做完了上述的准备工作后，还有一招可以试试：写完开发信后，你用自己的工作邮箱，给自己的私人邮箱发一次试试，看是否会被列为垃圾邮件。比如你用的是企业邮箱，而客户是Gmail，那你就先发给自己的私人Gmail邮箱试试。如果被退信或者开发信进了垃圾箱，那就赶紧修改，别犹豫。
当你还在发愁开发信为什么没人回复的时候，不妨回忆一下，自己在“发”开发信的时候有没有注意以上这些问题！
温馨提示：内容为网友见解，仅供参考
第1个回答 2009-09-04
开发信，主要还是要看内容写得如何，其次是看楼主的产品是否符合目标客户，好的开发信当然能获得更多的回复机率，而有针对性地把产品推荐给合适的客户，也能博取到客户的回信率，所以开发信的回复率主要还是看以上的两点。以下转贴在FOB论坛上的一贴，由美国老外教授如何写好开发信的贴子，希望能帮到你啦。
Paragraph One:
Attracting Attention
The first sentence must get the reader's attention. Asking a question in which the answer is guaranteed to be "yes" is a good way to start. "Would you like to improve your life?" The opening paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.
The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the reader's attention.Would you like to see your factory's production increase by 15% or more?Wouldn't you prefer to have your wedding pictures taken by the leader in the field?
Another way to start a sales letter is to write a sentence that will surprise or shock the reader.
In 1996 we helped over 250 small businesses like yours to increase their productivity.Since 1991 we have grown from a small printing company to one of the largest publishing houses in the city.If you are contacting the customer for the first time or if your company is unknown, you might start with a general introduction of yourself.
Example A:Alfred's Textile Marketing Co. Ltd. is a leading Russian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices have made us one of the fastest growing companies of its kind in Russia.
Example B:Floppy Textile Buying Agency, established in 1987, is one of the fastest growing agents in India. We currently represent a number of major European importers, such as Fe Fe LaMew Mail Order of France and others.
Other Examples:The ABC Trading Company was founded in 1986 to serve the construction industry in New York state. Since then we have expanded our market year by year to where we now have customers in 12 countries around the world.
Paragraph Two: Building Interest and DesireThe second paragraph must convince the reader of the value of the product. When you have succeeded in getting the reader's attention, you must hold that attention. The best way to hold it is to build interest by describing your product so that the reader can virtually experience it. Use colorful, descriptive words.
In paragraph two you must show the reader that he/she either- needs your product (a car)- could use your product (an easier inventory system)- should not be without your product (insurance)OR - would benefit from your product (a new line of clothes he/she could sell)Sentence by sentence you lead the reader through your sales pitch. If he closes his eyes he can see that new car, going home earlier because of his new inventory system, the comfort of having insurance, and increased sells because of the new line of clothes.
Example A: located in Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic market.
Example B:We are happy to announce that we are now offering this same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.
Paragraph Three: Convincing the Reader If you have done your work well to this point, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service.If the reader has read your letter to this point then he/she is interested in your product. Paragraph three convinces him/her to buy it. It is here that you show what buying your product would mean to the reader.
Example A:The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, children's wear, ladies and men's outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.
Other Examples:The machine that we sell is called the Safehouse. It turns the lights on at your house at night when you're coming home. And you can reverse the process when you leave, turning off the lights when you have locked the door, gone down the steps, and left the yard. Amazingly, the Safehouse weighs only 150 grams and fits easily in your pocket or purse.
Paragraph Four: Directing Favorable ActionYou have now reached the point where if your letter was successful, you must move the reader to act. The fourth paragraph must tell the reader what to do to get the product. Tell the reader exactly what you what him/her to do and make it easy to do. The desired action is go to your web site to get more information and, hopefully contact you for specifics or to place an order. Even the most highly motivated and excited customer will not act if the action you are requesting is too difficult.
Example A:Our company is expanding its market to include the United States and we would like very much to do business with your company. Enclosed is our price list (brochure) describing our wide range of products. I would welcome the opportunity to introduce you to our line socks and hosiery. For more information or to place an order, please visit our web site at*******
B:If you would like to take advantage of the services that Floppy Textile Buying Agency has to offer your company, please log on to our web site at******* or contact us by fax at (56/324) 785 48 96. Thank you. We look forward to hearing from you.
Other Examples:To order, please go to our web site at******, or fill out the enclosed order form and send it by fax or post to our office in Washington. Before you know it, you will be wearing this beautiful men's business swim suit - and feeling like royalty.
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A Typical Well Written Letter for An AgentStar Textile Exports, established in 1987, is one of the fastest growing agents in Turkey. We currently represent a number of major European importers, such as Blue Cloud Mail Order of France and others.We are happy to announce that we are now offering this same service to American import companies like yours. From our office in Istanbul, the heart of low cost and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like.The wide range of Turkish export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, children's wear, ladies and men's outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.If you would like to take advantage of the services that Star Textile Buying Agency has to offer your company, please go to our web site at******, or contact us by fax at (90/212) 123 45 67.Thank you. We look forward to hearing from you.
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A Very Simple Sales LetterDear Sirs,We are a Polish company that specializes in making men's shirts and would like to tell you about our line of products.Our products are special because they are made of good quality cloth . In the 15 years that we have been selling our products we have made a good name for ourselves in countries around the world.Enclosed is a price list and brochure. If you would like to place an order or receive more information, please log onto our web site at******or contact us by telephone.Sincerely yours.
--------------------------------------------------------------------------------
A Simple Proposal LetterDear Mr Customer:Thank you for your interest in our company. Enclosed is the proposal that you requested.The Model XR 17 is designed to help those companies who want to sell the latest model on the market, at the best possible price. This low-cost machine is made in Germany - the land of good quality machines.This model sells well because:the price is competitivethe technology is state-of-the-artthere is a great demand for such a machine.We hope that you will soon join the growing list of companies that are selling our model XR 17. If you would like more information, please visit our web site at****** or contact us directly.Sincerely yours.本回答被提问者采纳
Paragraph One:
Attracting Attention
The first sentence must get the reader's attention. Asking a question in which the answer is guaranteed to be "yes" is a good way to start. "Would you like to improve your life?" The opening paragraph, in fact the first sentence, should excite curiosity or attract the attention in some way that will make the reader continue to read the letter.
The most difficult paragraph to write in a sales letter is the first one. You have just a few seconds to get the reader's attention.Would you like to see your factory's production increase by 15% or more?Wouldn't you prefer to have your wedding pictures taken by the leader in the field?
Another way to start a sales letter is to write a sentence that will surprise or shock the reader.
In 1996 we helped over 250 small businesses like yours to increase their productivity.Since 1991 we have grown from a small printing company to one of the largest publishing houses in the city.If you are contacting the customer for the first time or if your company is unknown, you might start with a general introduction of yourself.
Example A:Alfred's Textile Marketing Co. Ltd. is a leading Russian manufacturer and exporter of socks and hosiery. The range of our product line, good quality, and competitive prices have made us one of the fastest growing companies of its kind in Russia.
Example B:Floppy Textile Buying Agency, established in 1987, is one of the fastest growing agents in India. We currently represent a number of major European importers, such as Fe Fe LaMew Mail Order of France and others.
Other Examples:The ABC Trading Company was founded in 1986 to serve the construction industry in New York state. Since then we have expanded our market year by year to where we now have customers in 12 countries around the world.
Paragraph Two: Building Interest and DesireThe second paragraph must convince the reader of the value of the product. When you have succeeded in getting the reader's attention, you must hold that attention. The best way to hold it is to build interest by describing your product so that the reader can virtually experience it. Use colorful, descriptive words.
In paragraph two you must show the reader that he/she either- needs your product (a car)- could use your product (an easier inventory system)- should not be without your product (insurance)OR - would benefit from your product (a new line of clothes he/she could sell)Sentence by sentence you lead the reader through your sales pitch. If he closes his eyes he can see that new car, going home earlier because of his new inventory system, the comfort of having insurance, and increased sells because of the new line of clothes.
Example A: located in Moscow, we produce a wide variety of socks and hosiery items in a cotton-woolen-nylon blend for men, women, and children. These socks are of good quality, are popular with customers, and sell well. Our total production averages 10 million pairs per year, 70% for export and 30% for the domestic market.
Example B:We are happy to announce that we are now offering this same service to American import companies like yours. From our office in New Deli, the heart of low cost and good quality ready- to-wear garments, we can supply your company with whatever kind of apparel you would like.
Paragraph Three: Convincing the Reader If you have done your work well to this point, the reader is already interested and is partially convinced. You must convince readers that it is to their advantage to buy your product or use your service.If the reader has read your letter to this point then he/she is interested in your product. Paragraph three convinces him/her to buy it. It is here that you show what buying your product would mean to the reader.
Example A:The wide range of Indian export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, children's wear, ladies and men's outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.
Other Examples:The machine that we sell is called the Safehouse. It turns the lights on at your house at night when you're coming home. And you can reverse the process when you leave, turning off the lights when you have locked the door, gone down the steps, and left the yard. Amazingly, the Safehouse weighs only 150 grams and fits easily in your pocket or purse.
Paragraph Four: Directing Favorable ActionYou have now reached the point where if your letter was successful, you must move the reader to act. The fourth paragraph must tell the reader what to do to get the product. Tell the reader exactly what you what him/her to do and make it easy to do. The desired action is go to your web site to get more information and, hopefully contact you for specifics or to place an order. Even the most highly motivated and excited customer will not act if the action you are requesting is too difficult.
Example A:Our company is expanding its market to include the United States and we would like very much to do business with your company. Enclosed is our price list (brochure) describing our wide range of products. I would welcome the opportunity to introduce you to our line socks and hosiery. For more information or to place an order, please visit our web site at*******
B:If you would like to take advantage of the services that Floppy Textile Buying Agency has to offer your company, please log on to our web site at******* or contact us by fax at (56/324) 785 48 96. Thank you. We look forward to hearing from you.
Other Examples:To order, please go to our web site at******, or fill out the enclosed order form and send it by fax or post to our office in Washington. Before you know it, you will be wearing this beautiful men's business swim suit - and feeling like royalty.
-------------------------------------------------------------------------------
A Typical Well Written Letter for An AgentStar Textile Exports, established in 1987, is one of the fastest growing agents in Turkey. We currently represent a number of major European importers, such as Blue Cloud Mail Order of France and others.We are happy to announce that we are now offering this same service to American import companies like yours. From our office in Istanbul, the heart of low cost and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like.The wide range of Turkish export companies that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, children's wear, ladies and men's outer and underwear, leather wear, socks, belts, bags, shoes, or household items such as bed linen, towels, bathrobes, or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made.If you would like to take advantage of the services that Star Textile Buying Agency has to offer your company, please go to our web site at******, or contact us by fax at (90/212) 123 45 67.Thank you. We look forward to hearing from you.
--------------------------------------------------------------------------------
A Very Simple Sales LetterDear Sirs,We are a Polish company that specializes in making men's shirts and would like to tell you about our line of products.Our products are special because they are made of good quality cloth . In the 15 years that we have been selling our products we have made a good name for ourselves in countries around the world.Enclosed is a price list and brochure. If you would like to place an order or receive more information, please log onto our web site at******or contact us by telephone.Sincerely yours.
--------------------------------------------------------------------------------
A Simple Proposal LetterDear Mr Customer:Thank you for your interest in our company. Enclosed is the proposal that you requested.The Model XR 17 is designed to help those companies who want to sell the latest model on the market, at the best possible price. This low-cost machine is made in Germany - the land of good quality machines.This model sells well because:the price is competitivethe technology is state-of-the-artthere is a great demand for such a machine.We hope that you will soon join the growing list of companies that are selling our model XR 17. If you would like more information, please visit our web site at****** or contact us directly.Sincerely yours.本回答被提问者采纳
第2个回答 2019-11-21
给国外客户些开发信，要是发送的客户信息是精准的，手动去发邮件的话，回复率还是不错的。但是很耗费时间，并且贵在坚持，很多人坚持一段时间后就坚持不下去了。主动开发客户会有时候有回复，有时候没回复，很多人的都是看到没回复的时候就觉得自己的努力白费了，然后就坚持不下去了。
第3个回答 2019-01-07
回复率也跟你行业，发送情况有关的，具体也说不准的，你可以利用一些阅读跟踪来查看客户是否查看过，方便到时分析跟踪。
双翼邮件群发软件，一天的发送量可以达到一万封。而且模拟手工一对一的发送，有专门的“宏”可以使得邮件更加的个性化。
1.每封邮件都不一样 2.低速发送,发送量控制 3.断点重发 4多邮箱发送 5.自动换IP
6.邮件地址管理 7.回复指定邮箱 软件功能做的很多,支持7天无条件退款
双翼邮件群发软件，一天的发送量可以达到一万封。而且模拟手工一对一的发送，有专门的“宏”可以使得邮件更加的个性化。
1.每封邮件都不一样 2.低速发送,发送量控制 3.断点重发 4多邮箱发送 5.自动换IP
6.邮件地址管理 7.回复指定邮箱 软件功能做的很多,支持7天无条件退款
第4个回答 2009-09-03
回复的比例20%以下，成交的比例2%以下。
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