请帮忙看一下这个coursework题目的准确意思是什么同时给些建议(写作的流程)thank you !

MK22003 MARKETING RESEARCH AND COMMUNICATIONS

ASSESSMENT SCHEDULE: 50% INDIVIDUAL ASSIGNMENT
50% EXAMINATION

INDIVIDUAL ASSIGNMENT DETAILS

Select an organisation of your choice, and research and analyse the marketing effectiveness of that organisation’s overall marketing strategy, with particular reference to its marketing communications strategy.
Do so in critical terms, using and acknowledging, relevant marketing mix theory and models, and make recommendations for marketing strategy improvement.
Split your marketing analyses and recommendations ‘roughly’ on a 50/50 basis.

(Approximately 1500 words, excluding appendices)

Literature and secondary sources must be appropriately referenced

这是独立作业, 选择一个组织,评估他的市场策略的效果.
运用评论的术语,运用相关市场学理论和模型提出改善的建议;
一半分析,一半建议, 1500个字包括附录;
参考文献和二手资料要明确的标出

这要求不算很高,但写好不容易,首先要熟悉各种市场策略和模型; 然后去找相应的例子, 最好是一手资料如INTERVIEW或QUESTIONAIRE,实在不行在网上找些材料SECONDARY RESOURCE,重点就是找一个实例,并用理论分析,再提出自己的观点和建议.

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