第1个回答 2008-12-20
Today's society, with China's accession to the WTO, the global economy to speed up the integration process, we have come across more and more international brands, which also triggered domestic and international brands brand competition. And a clear, we can see that the international brands in the Chinese market and increasing contrast, China closed down a factory or an acquisition. For this, we conducted a survey group.
Through our investigation, we can be very easy to find, only a small number of people that wear the brand has not made foreign brands have a face-saving.
Most people do not blindly worship a well-known foreign brands, but feel that the quality of foreign brands of goods and services better, more reassuring.
As for why the survival of domestic brands has become so difficult for the reason that most people think that there are two main reasons: First, internal management, lack of advanced production methods. Second, because not enough people to support themselves.
Moreover, our survey also showed that domestic brands to be acquired or close down such incidents, most of the people is also expressed in the hearts and feel bitter.
We can also do some analysis and reflection, the following conclusions:
1, the products you want to survive, there must be excellent quality. To household appliances, for example, if the products are not bad so easy, not always in need of repair, and functioning with basically the same as foreign goods, so as to lower its prices, should be able to attract people to buy.
2, the products need to change the image. The reason why people do not buy products, to a large extent because of their products to the left a bad impression of comparison. Sanlu such as milk powder, a manufacturer of the problem led to the Chinese people full of no confidence in the milk. This may require a longer period of time, but this is the thing to do.
3, the products also need to learn foreign advanced management methods of marketing. It is an important issue, the product must be good from the good work of the team, advanced management concept of marketing can give us a better team, more advanced and efficient production process. The final output of higher-quality products.
That is our analysis of the survey and concluded. Perhaps not perfect, but I think it could have been made to the manufacturers to provide some useful information.
Need not be very professional, I would like to thank