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问卷调查:国人对于国货的看法

当今社会,随着中国加入WTO,全球经济一体化进程加快,我们接触了越来越多的国际品牌,也就由此引发了国际品牌与国内品牌的竞争。而很明显得,我们看到了国际品牌在中国越来越大的市场和与之相对的,国产厂家一家一家倒闭或被收购。对于这种现象,我们小组做了一项调查。
通过我们的调查,我们能很容易的发现,仅有少部分人认为穿国产品牌没有国外品牌有面子。
大部分国人并不是盲目得崇拜国外知名品牌,而是觉得国外品牌的货品质量、服务等比较好,比较让人放心。
而对于国产品牌为何生存如此困难的原因,大部分人认为主要有两个原因:一是企业内部的管理、生产等方式不够先进。二是因为国人自己支持力度不够。
再者我们的调查中也显示,对于国产品牌被收购或是倒闭这类事情发生时,大部分国人也表示了心中是既愤慨又沉痛。
从中我们也做了一定的分析和思考,得到以下的结论:
1、 国货想要生存首先必须有过硬的质量。以家用电器为例,国货如果不那么容易坏,不总是需要维修,且发挥功能与外货基本相同,那么以它较低的价格,应该可以吸引国人的购买。
2、 国货需要改变在人们心目中的形象。人们之所以不买国货,在很大程度上也是因为国货给他们留下了比较糟糕的印象。如三鹿奶粉,它一个厂家的问题就引发了国人对于国产牛奶的全面不信任。这也许需要比较长的时间,但这是必须做的一件事。
3、 国货还需要向外国产品学习先进的管理营销方法。这点很重要,好的产品必定出自好的工作团队,先进的管理营销理念可以带给我们一个更好的团队、更先进高效的生产流程。最终产出更高质量的产品。
这就是我们对于此次调查的分析和总结。也许还不够完善,但我认为这已经可以给国产厂家提供一些有用的信息。

不需要很专业,谢谢

Survey: people's views about products

Today's society, with China's accession to the WTO, the global economy to speed up the integration process, we have come across more and more international brands, which also triggered domestic and international brands brand competition. And a clear, we can see that the international brands in the Chinese market and increasing contrast, China closed down a factory or an acquisition. For this, we conducted a survey group.

Through our investigation, we can be very easy to find, only a small number of people that wear the brand has not made foreign brands have a face-saving.

Most people do not blindly worship a well-known foreign brands, but feel that the quality of foreign brands of goods and services better, more reassuring.

As for why the survival of domestic brands has become so difficult for the reason that most people think that there are two main reasons: First, internal management, lack of advanced production methods. Second, because not enough people to support themselves.

Moreover, our survey also showed that domestic brands to be acquired or close down such incidents, most of the people is also expressed in the hearts and feel bitter.

We can also do some analysis and reflection, the following conclusions:

1, the products you want to survive, there must be excellent quality. To household appliances, for example, if the products are not bad so easy, not always in need of repair, and functioning with basically the same as foreign goods, so as to lower its prices, should be able to attract people to buy.

2, the products need to change the image. The reason why people do not buy products, to a large extent because of their products to the left a bad impression of comparison. Sanlu such as milk powder, a manufacturer of the problem led to the Chinese people full of no confidence in the milk. This may require a longer period of time, but this is the thing to do.

3, the products also need to learn foreign advanced management methods of marketing. It is an important issue, the product must be good from the good work of the team, advanced management concept of marketing can give us a better team, more advanced and efficient production process. The final output of higher-quality products.

That is our analysis of the survey and concluded. Perhaps not perfect, but I think it could have been made to the manufacturers to provide some useful information.

Need not be very professional, I would like to thank
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第1个回答  2008-12-20
Today's society, with China's accession to the WTO, the global economy to speed up the integration process, we have come across more and more international brands, which also triggered domestic and international brands brand competition. And a clear, we can see that the international brands in the Chinese market and increasing contrast, China closed down a factory or an acquisition. For this, we conducted a survey group.

Through our investigation, we can be very easy to find, only a small number of people that wear the brand has not made foreign brands have a face-saving.

Most people do not blindly worship a well-known foreign brands, but feel that the quality of foreign brands of goods and services better, more reassuring.

As for why the survival of domestic brands has become so difficult for the reason that most people think that there are two main reasons: First, internal management, lack of advanced production methods. Second, because not enough people to support themselves.

Moreover, our survey also showed that domestic brands to be acquired or close down such incidents, most of the people is also expressed in the hearts and feel bitter.

We can also do some analysis and reflection, the following conclusions:

1, the products you want to survive, there must be excellent quality. To household appliances, for example, if the products are not bad so easy, not always in need of repair, and functioning with basically the same as foreign goods, so as to lower its prices, should be able to attract people to buy.

2, the products need to change the image. The reason why people do not buy products, to a large extent because of their products to the left a bad impression of comparison. Sanlu such as milk powder, a manufacturer of the problem led to the Chinese people full of no confidence in the milk. This may require a longer period of time, but this is the thing to do.

3, the products also need to learn foreign advanced management methods of marketing. It is an important issue, the product must be good from the good work of the team, advanced management concept of marketing can give us a better team, more advanced and efficient production process. The final output of higher-quality products.

That is our analysis of the survey and concluded. Perhaps not perfect, but I think it could have been made to the manufacturers to provide some useful information.

Need not be very professional, I would like to thank
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