英语外贸的开发信怎么写?

主要做SUNGLASSES 的 还有Optical 之类的 写了一星期了 没有回复的!纠结死了 ,本来就是新入职的,好大的压力啊!谁有范文啊,帮忙写一下! 谢谢!

1. 开发信的种类

一、中规中矩的开发信
二、简洁明了的开发信
三、量身定做的开发信

一、中规中矩的开发信
定单的开始往往始于出口商主动向潜在客户发信建立业务关系,而这个建立关系的开发函的内容,一般可以包括如下内容:
第一:说明客户信息来源,即如何取得对方的资料。 可以如下方式来表明客户信息的来源:
1) We learned from the Commercial Counselor‘s Office of our Embassy in your country that you are interested in Chinese Chemical.
2) We have obtained your name and address from the Internet. 3) Our market survey showed that you are the largest importer of cases and bags in Iran.

第二: 言明去函目的
一般来说,我们给客户写信,总是以开发业务,建立市场,拓宽产品销路为目的。所以我们可以有如下的表达方式:

1) In order to expand our products into Iran, we are writing to you to seek cooperate possibilities.,
2) We are writing to you to establish long-term trade relations with you." 3) We wish to express our desire to enter into business relationship with you.

第三:本公司概述

我这里所说的本公司介绍,包括对公司性质、业务范围、网站等基本情况的介绍,尤其是对公司某些相对优势的介绍,比如:经验丰富、质量稳定、ISO证书以及必要的技术支持等。我们可以用英文如下表达:
1) We are a leading company with many years' experience in chemical export business.
2) We enjoy a good reputation internationally in the circle of chemicals.
3) A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.

第四:产品介绍
用表格的形式把我们公司的主要产品以及用途一一罗列

第五:激励性结尾
一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。
1) Feel free to contact with us if you have any questions regarding our products..,
2) We are looking forward to your specific inquiries.
3) As the manufacturer, hope we can offer competitive price and best quality to you.
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第1个回答  2013-08-15
楼上写的很详细了,我在补充一点,简洁明了!老外不喜欢繁琐我觉得!

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