第1个回答 2012-04-19
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With the rapid growth of the number of Chinese Internet users, online shopping has witnessed a rapid growth, just a few years time, has become one of the main ways that most people shopping. Taobao also emerge as the times require, and become China's largest online shopping platform. But the online trading platform and traditional trade is compared, still put in very big difference, how to improve the credibility, enhance consumer confidence, build quality products, create brand, to Taobao sellers is particularly important. This paper analyses the main shops in Taobao how to make good use of this a few, to establish their own competitive advantage.Key words: Taobao business; competitive advantage; price strategy; differentiation; brand本回答被网友采纳