Unless otherwise agreed pursuant to a separate contract entered into with the other Party, neither Party shall, as a result of the entering into this Contract, (i) acquire any rights in relation to any part of the names, marks or get up of the other Party or any of its Affiliates (either alone or in conjunction with or as a constituent part of any name, mark or get up); or (ii) acquire any Intellectual Property Right owned, developed or created by the other Party or by any of its Affiliates, including rights to reproduce or use any part of the other Party's or its Affiliates' names, marks or get up in any of its advertising, publicity or promotional activities; or (iii) be deemed to have been given any express or implied endorsement by the other Party or any of its Affiliates of its products or services.