How Blair has attempted to redefine patriotism
• "The New Britain" was a Labour slogan in the 1960s as the party, led by Harold Wilson, focused on the need for social and economic change. As the economic climate worsened, the catchphrase "I'm Backing Britain" was coined, to encourage shoppers to buy British goods.
•1986 Neil Kinnock claimed patriotism as one of Labour's principal values, telling the Scottish Labour conference that his patriotism was the "confident and generous patriotism of freedom and fairness".
• 1995 Tony Blair attacked the Tories for waving the union flag at the close of their conference when they "have spent 16 years tearing apart the fabric of our nation". He called on voters to help turn Britain into a nation reborn. "One Britain. That is the patriotism for the future."
• 1997 Election campaign mastermind Peter Mandelson introduced the bulldog, in a party political broadcast, as a symbol of New Labour, saying: "Some may be surprised that we use the bulldog. But New Labour is the party of one nation and the bulldog is a way of saying this. It is an animal with a strong sense of history and tradition."
• 1997 In his party conference speech later that year Tony Blair used the word "Britain" 53 times, "country" 31 times, and "nation" 19 times.